3… 2… 1… Blastoff!

Introducing Turpial, my new portfolio website.

by: Ricardo Henriquez

I launched my new site today and I’m pretty darn excited.

It’s been a while in the making, as with many other creatives, I’ve pushed my own website to the back of the queue a number of times now. For the last 3 years I’ve been busy delivering work projects and it got to the point where I no longer had a portfolio website. I needed a new website really bad… and here it is.

What is Turpial anyway?

The Turpial (Icterus icterus) is the national bird of my homeland Venezuela and certainly one of America’s most striking native birds. The Turpial is a large oriole with sharply contrasting bright orange and black pattern. It’s loud, piping song is thrilling to hear.

Venezuelan Turpial (Icterus icterus)

What’s new about this website?

I won't bore you with too much detail of what's new - essentially everything is. I spent a lot of time thinking about where I’ve been as a creative person, but most importantly, where I am going. There were three strategies I followed for the new website:

Evolve my design aesthetic:

Working on your own brand is hard. Really hard. It’s when you are your own client you really get to know yourself. I tried to capture my own design style and use it to frame the work I’ve done for clients, agencies and brands. I want visitors to get a feeling for who I am, as well as what I can do for them.

Showcase my work in a way that reflects the way I actually work with my clients:

On top of the visual overhaul for the entire website, I took a hard look at the stories those case studies were telling. The impact from my work isn’t just in the end-product that we create but the shift I see happen for the people who work on the brands I collaborate with.

Build on a more robust and flexible platform that better supports my needs:

Designing a slick new site is great, but that doesn’t get us very far if it doesn’t serve you well six months from now. I needed to accommodate blog posts and case studies through a flexible CMS that would allow for turnkey content editing and publishing, that’s why I built my entire site using Craft CMS, and as in past websites I’ve built, I can say that Craft has totally exceeded my expectations.

I really hope you like my new site. I’m going to be continuously updating the content with new pieces of work, with a couple of projects on the horizon that I can’t wait to share with you soon.

Finally, whether you are a potential client, a fellow designer or developer, or just someone who wants to tell me that my site has a bug, I always love to hear from anyone - so please, get in touch with me through any of the means listed in the site footer or try using the contact page.